Mission Statement & Survey

Mission Statement:

Companion Animals Needing Diagnosis Assistance, CANDA, is a non-profit organization whose objective is to provide financial assistance toward veterinarian diagnostic costs for low income pet owners within the Los Angeles and Orange County areas.  By working with committed volunteers, local veterinarians, and the community CANDA is able to reduce the euthanization rate of domesticated animals. In addition CANDA helps to maintain the animal-human relationship while serving as a resource to our community by providing education and information on responsible pet ownership. 


Survey:

Please share your experiences with pet ownership by taking our survey!
http://www.surveymonkey.com/s/jj6yxkb

Plans for Funding

To clear up questions from our proposal, CANDA is a non-profit organization where funds will come directly from donations and fundraisers.  The money raised will go directly to provide financial assistance toward veterinarian diagnostic costs.  Additional costs beyond diagnosis will not be funded by CANDA; however, there are many other organizations which CANDA can refer pet owners to. 

As a non-profit organization there is a limited fund to spend on marketing.  The non-profit organization CANDA will be ran with volunteers who also share the same interest of animal health.  A variety of different fund raisers such as a “Barkery Sale” where pet owners can purchase homemade animal treats, Pet Wash, and the partnership with local pet stores where a portion of purchases made will help contribute to the CANDA organization.  These different fund raisers will help CANDA obtain the funds to help pet owners with the finances of their pet’s diagnosis. 

The targeted audience is veterinarians and pet owners of the Los Angeles and Orange County area.  To market this organization we will place brochures throughout local animal practices such as pet hospitals, grooming facilities, pet stores, and dog parks around the area.  In addition, a website will be made for those interested to find more information on the organization, a donation fund, for those who wish to contribute, and an application form to apply for assistance. 

Those seeking assistance will have to complete an application form where the first half would be showing proof of financial need and the second half would be completed by the veterinarian including an estimate of the diagnostic procedure. 

Proposed Idea

Through recent experiences we have found that many pet owners cannot obtain an appropriate treatment plan for their pet due to lack of financial ability.  An ill pet must undergo a certain process before a treatment plan can be decided; the initial vet exam, the specific direction exam, final diagnosis, and treatment plan.  Without the second step a diagnosis cannot be obtained; unfortunately, this is also generally the most costly step.  This results in many pets not receiving necessary treatment.

Therefore, our group, The Fantastic 5, is creating a non-profit organization for our marketing plan.  The organization will help pet owners, who are in need of financial assistance, acquire diagnosis for animal healthcare issues.